Wednesday, May 5, 2010

Creative Benefit



5 comments:

  1. You should put a "sub-headline" above the logo;
    Explain your thought process if you don't mind

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  2. Yeah, basically what I want to go for is the benefit of coal is that you have to light it...Some people might not consider that a benefit, but it does speak to the inner pyro. So basically, im taking that to the next level and showing crazy fucking ways to light up the coal. And if we do a "sub-headline", it should be uniform for all the ads we do. All feedback welcome =)

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  3. Well, I dig the one that looked like the thing was exploding, because it speaks to men. And that guy is hardcore; and it makes me want to grill. Because fire is awesome. Wow, for some reason that sentence had 4 separate grammatical errors... :(

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  4. How about being a bit more literal about your message because it makes sense when you explain it like that... but from looking at the ads, it was hard for me to put it all together. What if you said something like...
    "another excuse to use that yardsale bought flamethrower"
    That one sucks actually
    What about "You need more than just matches..." or...

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  5. Actually reading what we need to do, this makes one hell of a visual demonstration. And all that needs to be is a straightforward line and a visual. Which is what the above is.

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